Finally, after nearly 5 years I have submitted my thesis. It was never meant to take this long and it has been quite a challenge. But I’m on the final stage of the journey now, waiting and preparing for my viva (Feb next year), whilst also taking some time out to do other things. There’s a lot about doing a PhD that is fun and interesting, I enjoyed most of it. I love writing and making sense of information, talking to people, finding out what is happening and why, and then crafting that information into something that is understandable and readable. It was a challenge for me because I’m more of a practitioner than an academic, I came into this after 25 years of doing policy and strategy for different charities and business organisations. I spent a lot of that time writing, but for non academic audiences, so moving into the academic world was a whole different discipline with a different language to understand. I met some great people along the way, who gave up their time for me during my research, to be part of it and to help me with it. I was lucky that so many people were willing to participate and support me for so long.
When I first started my PhD people used to ask what my research was about, now the question I get asked is – what did you find out, what does your research say? That’s always the trickiest question to answer. I found out so much throughout the process – about myself, about other people, about doing research, about what others have written, about different theories – and only some of it found its way into the thesis. it would be impossible to cover everything!
My research questions were as follows:
How do issues get onto the policy agenda during an election campaign?
- How are political manifestos developed and how are priorities decided?
- How do candidates prioritise their engagement with different actors?
- Who do they listen to and why?
Who is trying to influence the agenda and how?
- Who are the main actors trying to influence the election agenda?
- What tactics and strategies do those actors use to get attention?
- What keeps issues on the candidate’s agenda or raises them up/down that agenda?
My research used Kingdon’s multiple streams framework (MSF) to explore the issues and develop my findings. I used housing policy as the basis for discussion and developed the MSF to provide an understanding of how mayoral candidates set their priorities pre- and post-election. The impetus for the study came from an interest in why some issues grab policy makers’ attention whilst others do not and how priorities are set during an election process. It stemmed from a desire to develop a better understanding of the role local elections play in framing policy agendas, the role and impact of different influencers, as well as how politicians make decisions about priorities when time is limited.
The research rests on three basic premises. Firstly, using housing policy as the focus for attention was justified as it was widely acknowledged thatthere was a housing crisis in the UK generally and at a local level in Bristol more specifically. It was also a time of constant, ad hoc policy change at national, sub national and local level.
The second basic premise of the research was that Bristol provides an interesting case study for research. It was the only core city to vote yes to having a directly elected mayor in the city referendums held across England in 2012. Bristol it seemed had a particular set of local circumstances that led to this vote, including perceptions of unstable local leadership with constant changes in political control and leaders, and a lack of visibility, with the council frequently criticised for being inward looking.
Thirdly, an understanding of how issues get onto, and move up and down, the policy agenda during a period of political change at a local level is an area of research that has not received particularly extensive attention over the years. The focus of much agenda setting research is either at a national level or is historically focused, looking back at how a decision was taken or a policy change generated over a longer time period. My research looked at local agenda setting as it happened, at a moment in time, and sought to understand why it was happening, who or what was influencing the process and how those under influence responded and reacted. It focused on an election period where there was a concentration of political activity, over a short period of time, when influence, engagement and responsiveness were likely to be greater than at most other times.
The research considered how, in Kingdon’s terms, a predictable window opened in the politics stream as the election began, and how the streams came together as party agendas were produced and diverged again once the election was over, as a new, smaller window opened before the new mayoral decision agenda was set. The research identified how mayoral candidates operated across the streams, seeking ideas and solutions, from within and outside of the party system. It also highlighted the strategies and tactics used by policy entrepreneurs to bring their issues to the attention of the candidates. It identified key stages in the process where the opportunities for influence were greatest and where agendas were set.
I came up with my own diagram to highlight the process, it’s a combination of the MSF and the stages model of the policy process. I may do a more detailed blog on what this all means:
My research drew conclusions on who and what influences the agenda before, during and after an election and demonstrated the role local political parties and policy entrepreneurs play in party and decision agendas. It illustrated how coalitions and networks bring opportunities for greater influence to the individuals and groups involved in them. The research also demonstrated the benefit of bringing solutions alongside problems, as local actors displayed a willingness to work with the council to achieve more desirable outcomes in the delivery of affordable housing in Bristol.
- Positive engagement: get to know the candidates and decision makers, use existing connections, professional credibility and reputation, demonstrate willingness to work in partnership;
- Framing a problem: understand how best to position an issue, use emotional connections and stories from real people to demonstrate impacts;
- Indicators and evidence: provide clear, accurate data to demonstrate the extent of a problem. Use simple visuals to highlight a problem. Simplify research information into short briefings. Suggest targets for candidates to include. Engage with others to present the extent of a problem.
- Providing solutions: understand the cause of a problem and provide a range of solutions, and offer to be part of the solution;
- Networking: join with others, coalitions of interest, policy communities, network of interests inside and outside of government;
- Triggering events: use crises and events to focus attention. The election itself provided that opportunity;
- Media attention: tap into the public mood, maximize size of audience, use media to promote policy and attract attention to an issue. Use of publicity stunts, visuals and stories attract media and public attention;
- Salami Tactics: divide policy into stages, provide less risky steps towards policy change, simply the problem and the solution to make it more accessible and acceptable.
I plan to write a more detailed briefing note to send out to all those involved in my research, highlighting the more practical elements of my findings.