Last week I gave a presentation to a group of PhD students about how and why I use social media and what benefit it has to me as a phd researcher. I’m certainly no expert but I was able to talk through some of the reasons I use various mainstream social media and what benefit I think I get in relation to my research. I have uploaded the slides to slideshare so anyone can view them – Social media for PhD researchers – but I will go through some of the key points below as the slides on their own don’t really tell the whole story. I wasn’t the most enthusiastic student of social media when I first started out, it was a necessity of my job at the time, and I reluctantly engaged! But I soon became a convert when I realised the potential and the opportunities social media provides for engaging with a much wider audience than is possible face to face in one locality. In the last couple of years I have set up my own blog, developed my twitter account and signed up to ResearchGate, all of which I find really useful for keeping up to date with what is going on, engaging with others and for sharing information.
But where do you start? There is a world of social media out there that is ever changing and highly confusing if entering it for the first time. So first of all you need to think about why you want to use it and what social media can do for you. I engage with aspects of social media for four main reasons, all potentially important for new academics:
- visibility – to get noticed, build reputation, and to network;
- share information – it can be a great broadcasting platform, for research and ideas;
- engagement – to join in and start conversations, participate in debate with others;
- information gathering – it’s a personal newsfeed, a great way of focusing news information on what I need to know.
On Twitter you can connect with people with similar interests and with organisations and institutions who produce information relevant to your research. For me that’s think tanks, housing groups and organisations, research institutions, academics from across the globe, government departments and politicians. It’s a great way of collecting information and engaging with others who talk about the same stuff I do! It’s also a great way to raise your own profile in particular areas of interest and expertise, and to get yourself noticed.
Alongside Twitter I set up my own blog site, using WordPress. It was easier than I ever imagined it could be and whilst my site isn’t perfect I have gradually improved it as I have become more confident making changes and adding ‘widgets’. My blog is a space to talk about issues that I’m interested in, to raise issues and ideas, to share my own reflections on reports and events and it’s a place to talk about my research. It is a great way of engaging with others and getting feedback on ideas or issues and it’s pretty effective sometimes at raising profile and making me (my thoughts, research and ideas) more visible. As a result of writing blogs and promoting them through Twitter I have had the opportunity to appear on TV and radio shows/debates, to write articles for local news sites/magazines and written comment pieces for the professional press.
It does of course take time and commitment. There seems to be little point in signing up to different elements of social media if you’re not going to use them, and if you’re not going to commit to spending some time engaging. This is a common concern amongst those who consider using social media and then don’t, because it will take up too much time! Well yes it can, but you have to think about what you are getting back from that time. For me it is definitely worth it, to have engaged with other PhD students, academics, think tanks and politicians, received feedback and comments, to share thoughts with others I might not meet, is all worth the time spent doing it. It also a very effective way for me to collect information and keep up to date. But I can see why people might be concerned. The simple answer is it takes up as much time as you let it, you’re in control of how much or how little time you spend engaging with social media, no one else!!
There are some things I wish I had thought about a little more before I started out using social media, that might have helped to focus me and to identify what would work best. For instance, thinking more about why I wanted to use social media and the audience I was trying to engage with, would have helped me to better identify the best tools. Instead my approach was a bit ad hoc, I carried on using the same ones I had used at work, only to find they might not be the best for what I am now doing. I joined new platforms, like ResearchGate, to engage with an academic audience and I changed the content I used and the platforms I used it on. I am still learning through trial and error what content works best on what platforms. I have spent some time thinking about what I want my public profile to look like and I change it occasionally, keeping some consistency across different platforms. I’ve also thought a bit about what success looks like and how I might ‘evaluate’ if social media is working for me.
I’d encourage PhD students to give it a go, but think about what, why and how first, then just get started and see how it works for you!